Download

Download Full Text (398 KB)

Description

Web 2 is a technical term in reference to the internet as we know it today and focuses on social media and allowing people to interact better and communicate with each other. Web3 is the next evolution of the internet and its focus leans towards decentralization which aims to place more control of an individual’s data and finances into their own hands. Due to this decentralization, connecting with people is more difficult compared to Web2 communication outlets. NFTs are a common and popular product in Web3. While they come in many forms, the collectible market dominates NFTs and these can be compared to a Pokemon card minus the cardboard. Opensea is a popular centralized marketplace that facilitates buying and selling of NFTs. Web2 brands typically market value in their product to their audience whether it be entertainment or influencer value, a successful customer may be someone who recognizes enough worth in the product to spend money. Web3 brands are typically selling you personal ownership as part of the NFT. Many collections will have a set number for sale with each one being unique and the only one like it, which helps towards the perception of scarcity.

Publisher Location

Las Vegas (Nev.)

Publication Date

Spring 4-28-2023

Publisher

University of Nevada, Las Vegas

Language

English

Controlled Subject

Marketing--Analysis

Disciplines

Marketing

File Format

pdf

File Size

342 KB

Comments

Faculty Mentor: Anjala Krishen

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Unique Marketing Struggles in Web3 Compared to Web2


Included in

Marketing Commons

Share

COinS