Celebrity Athlete Endorsers: A Critical Review
Editors
S. Chadwick, N. Chanavat & M. Desbordes (Eds.)
Document Type
Book Section
Publication Date
1-1-2015
Publication Title
Routledge Handbook of Sports Marketing
Publisher
Routledge
Publisher Location
Abingdon, Oxon
First page number:
125
Last page number:
140
Repository Citation
Peetz, T.,
Lough, N.
(2015).
Celebrity Athlete Endorsers: A Critical Review. In S. Chadwick, N. Chanavat & M. Desbordes (Eds.),
Routledge Handbook of Sports Marketing
125-140.
Abingdon, Oxon: Routledge.
http://www.worldcat.org/oclc/912378782