Marketing Women’s Sport: A European v. North American Perspective
Editors
S. Chadwick, N. Chanavat & M. Desbordes (Eds.)
Document Type
Book Section
Publication Date
1-1-2016
Publication Title
Routledge Handbook of Sport Marketing
Publisher
Routledge
Publisher Location
Abingdon, Oxon
First page number:
355
Last page number:
366
Repository Citation
Lough, N.,
Mumcu, C.
(2016).
Marketing Women’s Sport: A European v. North American Perspective. In S. Chadwick, N. Chanavat & M. Desbordes (Eds.),
Routledge Handbook of Sport Marketing
355-366.
Abingdon, Oxon: Routledge.
http://www.worldcat.org/oclc/912378782