Development and Acceptability of a Video-Based Vaccine Promotion Tutorial for Obstetric Care Providers

Authors

Allison T. Chamberlain, Emory UniversityFollow
Rupali J. Limaye, Johns Hopkins University Bloomberg School of Public Health
Sean T. O'Leary, University of Colorado Anschutz Medical Campus and Children’s Hospital
Paula M. Frew, University of Nevada, Las VegasFollow
Sarah E. Brewer, University of Colorado Anschutz Medical Campus and Children’s Hospital
C. I. Spina, University of Colorado Anschutz Medical Campus and Children’s Hospital
Mallory K. Ellingson, Emory University
Matthew Z. Dudley, Johns Hopkins University Bloomberg School of Public Health
Walter A. Orenstein, Emory University
Meghan A. Donnelly, University of Colorado
Laura E. Riley, Cornell University
Kevin A. Ault, University of Kansas
Daniel A. Salmon, Johns Hopkins University Bloomberg School of Public Health
Saad B. Omer, Emory University

Document Type

Article

Publication Date

4-5-2019

Publication Title

Vaccine

Volume

37

Issue

19

First page number:

2532

Last page number:

2536

Abstract

A prenatal care provider’s recommendation for maternal vaccines is one of the strongest predictors of vaccine acceptance during pregnancy. Aside from basic talking points, few resources exist to help obstetric care providers effectively navigate conversations with vaccine hesitant patients. This paper describes the development and acceptability of “VaxChat,” an hour-long, evidence-based video tutorial aimed at improving obstetric care providers’ ability to promote maternal vaccines. Between June and November 2017, 62 obstetric care providers registered to receive continuing medical education credit for viewing VaxChat. Of the post-tutorial responses received, over 90% said VaxChat increased their knowledge of what to say to vaccine hesitant patients, increased their confidence in addressing vaccinations with their pregnant patients, and will help them improve their practice culture regarding maternal vaccine promotion. Eighty percent intend to change how they approach vaccine conversations. These data suggest VaxChat may be a welcome complement to existing provider-to-patient talking points.

Keywords

Maternal vaccination; Influenza; Tdap; Provider-patient communication; Vaccine hesitancy; Provider education

Disciplines

Community Health and Preventive Medicine | Obstetrics and Gynecology | Public Health Education and Promotion

Language

English

Repository Citation

Chamberlain, A. T., Limaye, R. J., O'Leary, S. T., Frew, P. M., Brewer, S. E., Spina, C. I., Ellingson, M. K., Dudley, M. Z., Orenstein, W. A., Donnelly, M. A., Riley, L. E., Ault, K. A., Salmon, D. A., Omer, S. B. (2019). Development and Acceptability of a Video-Based Vaccine Promotion Tutorial for Obstetric Care Providers. Vaccine, 37(19), 2532-2536.
http://dx.doi.org/10.1016/j.vaccine.2019.03.005