After Howard, Before The Mirage: The Early Corporate Era of Nevada Casinos and the Shifting Visual Landscape of Las Vegas

Authors

David Schwartz, University of Nevada, Las VegasFollow

Document Type

Blog

Publication Date

6-2-2020

Publication Title

Neon Museum Blog

First page number:

1

Last page number:

9

Abstract

Las Vegas casino history is often divided into the “classic” or “Rat Pack” era and the “corporate” or “megaresort era.” Classic Vegas starts in the early 1950s as the burgeoning gaming industry established itself on the Strip and can be said to end in 1967, when Howard Hughes’ purchase of five casinos signaled the start of a new regime. The megaresort era started in 1989 with the opening of The Mirage, and the time between Hughes’ arrival and Steve Wynn’s game-changer is typically brushed over as a mere precursor to the massive changes of the 1990s.

Keywords

Las Vegas; Casino history; Rat pack era; Early corporate era; Nevada casinos; Casino resort

Disciplines

Business | Gaming and Casino Operations Management | Hospitality Administration and Management

Language

English

Repository Citation

Schwartz, D. (2020). After Howard, Before The Mirage: The Early Corporate Era of Nevada Casinos and the Shifting Visual Landscape of Las Vegas. Neon Museum Blog 1-9.
https://digitalscholarship.unlv.edu/evpp_fac_articles/14