Submission Title
Session 3-1-E: Anatomy of a Jackpot: Characteristics of Purchasers of Large Jackpot Lottery Tickets
Presentation Type
Event
Location
Caesars Palace, Las Vegas Florentine II
Start Date
30-5-2013 8:30 AM
End Date
30-5-2013 10:00 AM
Disciplines
Community-Based Research | Gaming and Casino Operations Management | Mental and Social Health | Psychology | Sociology | Statistics and Probability
Abstract
Jackpot “Run” & Survey Design
Record breaking Powerball jackpot
Started at $40 million on Oct 6, 2012
Rolled 15 times to reach $550 million Nov 28, 2012
MN Sold $25.2 million worth of tickets
Sales from all lotteries totaled $1.3 billion
Internet Survey
1,000 Minnesota adults
In the field Dec 14 to 18
Took, on average, about 10 minutes to complete
Representative of the general population (age and gender)
Conducted by Ipsos
Included in
Community-Based Research Commons, Gaming and Casino Operations Management Commons, Mental and Social Health Commons, Psychology Commons, Statistics and Probability Commons
Session 3-1-E: Anatomy of a Jackpot: Characteristics of Purchasers of Large Jackpot Lottery Tickets
Caesars Palace, Las Vegas Florentine II
Jackpot “Run” & Survey Design
Record breaking Powerball jackpot
Started at $40 million on Oct 6, 2012
Rolled 15 times to reach $550 million Nov 28, 2012
MN Sold $25.2 million worth of tickets
Sales from all lotteries totaled $1.3 billion
Internet Survey
1,000 Minnesota adults
In the field Dec 14 to 18
Took, on average, about 10 minutes to complete
Representative of the general population (age and gender)
Conducted by Ipsos
Comments
Moderator: Roberto Coppola
Session 3-1-E Consumer Profiles in the Gaming Industry
File: 23 PowerPoint slides