Submission Title
Measuring Market Saturation in the U.S. Casino Industry: An Analytical and Empirical Analysis
Session Title
Session 3-2-F: North American Casino Jurisdictions: Saturation, Maturation, and Free Markets
Presentation Type
Event
Location
The Mirage Hotel & Casino, Las Vegas, Nevada
Start Date
9-6-2016 10:30 AM
End Date
9-6-2016 12:00 PM
Disciplines
Economics | Gaming and Casino Operations Management | Hospitality Administration and Management | International Business | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Public Policy | Sociology | Statistics and Probability | Substance Abuse and Addiction | Tourism and Travel
Abstract
The national and regional economies in the U.S. remain on a slow growth trajectory, while the casino gaming industry has seen a rapid and ongoing expansion. Consequently, states, Native American tribes, and gaming operators have increasingly shifted their attention from gaming expansion to the problems of regional competition, cannibalization, market maturation, and market saturation. The question of “market saturation” has become a salient point of public policy debate and a topic that is now frequently raised in the industry and media. This paper analyzes the concept of saturation in the context of casino gaming markets and compares several metrics for measuring saturation. We examine several markets widely acknowledged and accepted by the industry as being “saturated” to assess the sufficiency of these metrics for determining whether a market is saturated.
Keywords
Saturation, Gravity Models, Cannibalization, Casino Markets
Included in
Economics Commons, Gaming and Casino Operations Management Commons, International Business Commons, Psychology Commons, Public Policy Commons, Sociology Commons, Statistics and Probability Commons, Substance Abuse and Addiction Commons, Tourism and Travel Commons
Measuring Market Saturation in the U.S. Casino Industry: An Analytical and Empirical Analysis
The Mirage Hotel & Casino, Las Vegas, Nevada
The national and regional economies in the U.S. remain on a slow growth trajectory, while the casino gaming industry has seen a rapid and ongoing expansion. Consequently, states, Native American tribes, and gaming operators have increasingly shifted their attention from gaming expansion to the problems of regional competition, cannibalization, market maturation, and market saturation. The question of “market saturation” has become a salient point of public policy debate and a topic that is now frequently raised in the industry and media. This paper analyzes the concept of saturation in the context of casino gaming markets and compares several metrics for measuring saturation. We examine several markets widely acknowledged and accepted by the industry as being “saturated” to assess the sufficiency of these metrics for determining whether a market is saturated.
Comments
Attachment: PDF containing 15 slides ; Title slide: An Empirical Framework for Assessing Market Saturation in the U.S. Casino Industry