A Safe Bet: The conceptual blueprint for a novel player-tailored online responsible gambling promotion framework.
Session Title
Session 1-4-B: Evaluating Responsible Gambling Frameworks
Presentation Type
Paper Presentation
Location
Park MGM, Las Vegas, NV
Start Date
23-5-2023 3:45 PM
End Date
23-5-2023 5:15 PM
Disciplines
Applied Behavior Analysis | Clinical Psychology
Abstract
Abstract (200 words max)
With the worldwide surge of online gambling opportunities, national policymakers and regulators scaled up requirements for gambling operators to promote responsible gambling (RG) behaviors and protect customers' safety. Unfortunately, the development and evaluation of most RG policies in the gambling industry do not follow systematic approaches and are based on heuristics rather than on scientific principles and rigorous methodology.
Our ‘A Safe Bet' project is a research collaboration between academia and the gambling industry, where expertise and resources are channeled into creating innovative RG solutions more effectively protecting gamblers across all risk levels. The project will develop and evaluate an online comprehensive RG framework, combining a gambling risk assessment algorithm tracking gambling behavior with a newly designed library of RG interventions to scaffold a player-tailored RG promotion model. We intend to leverage web-based design mechanics, data science, and behavioral science principles to deliver high-quality, evidence- and theory-based RG tools to players based on their individual level of risk and pattern of gambling behavior. We will present the conceptual blueprint of such a framework, from a first proof-of-concept (POC) version of the system leading to the full-scale version the complete framework, both implemented and evaluated in a naturalistic setting.
Statement of Implications (50 words max)
Our goal is to elucidate if and how well our proposed RG framework can improve player safety by supporting more sustainable RG practices among the majority of players while reducing escalation into riskier gambling patterns via more timely and tailored RG promotion.
Keywords
Responsible gambling, digital behaviour change, positive play.
Funding Sources
The ’A Safe Bet’ project is supported and co-financed by two international gambling operators from the U.K and the Netherlands. All research in conjunction with the current abstract and its content falls under the authors' responsibility.
A Safe Bet: The conceptual blueprint for a novel player-tailored online responsible gambling promotion framework.
Park MGM, Las Vegas, NV
Abstract (200 words max)
With the worldwide surge of online gambling opportunities, national policymakers and regulators scaled up requirements for gambling operators to promote responsible gambling (RG) behaviors and protect customers' safety. Unfortunately, the development and evaluation of most RG policies in the gambling industry do not follow systematic approaches and are based on heuristics rather than on scientific principles and rigorous methodology.
Our ‘A Safe Bet' project is a research collaboration between academia and the gambling industry, where expertise and resources are channeled into creating innovative RG solutions more effectively protecting gamblers across all risk levels. The project will develop and evaluate an online comprehensive RG framework, combining a gambling risk assessment algorithm tracking gambling behavior with a newly designed library of RG interventions to scaffold a player-tailored RG promotion model. We intend to leverage web-based design mechanics, data science, and behavioral science principles to deliver high-quality, evidence- and theory-based RG tools to players based on their individual level of risk and pattern of gambling behavior. We will present the conceptual blueprint of such a framework, from a first proof-of-concept (POC) version of the system leading to the full-scale version the complete framework, both implemented and evaluated in a naturalistic setting.
Statement of Implications (50 words max)
Our goal is to elucidate if and how well our proposed RG framework can improve player safety by supporting more sustainable RG practices among the majority of players while reducing escalation into riskier gambling patterns via more timely and tailored RG promotion.