Session Title

Session 1-4-D: Policy and Regulation, Part 3

Presentation Type

Paper Presentation

Location

Park MGM, Las Vegas, NV

Start Date

23-5-2023 3:45 PM

End Date

23-5-2023 5:15 PM

Disciplines

Economic Theory

Abstract

The idea of ‘fairness’ in consumer protection has been discussed for a long time. However, more recently there has been a renewed focus on the use of unfair pricing practices and terms in consumer markets and regulators and lawmakers are responding. Practices which can be considered unfair often emerge as companies develop new and innovative ways to engage with consumers including offering different prices and / or terms to different sets of customers.

Being ‘fair and open’ is an important principle for gambling regulation. In that context, this paper focusses on fairness in gambling markets and seeks to develop a framework comprising of general principles against which the fairness of gambling terms can be assessed. The findings of this paper could have impacts not only on the behaviour of firms but could also offer consistency across markets and in regulation.

Keywords

Consumer protection, gambling regulation, transactional fairness, fairness

Author Bios

Bios attached for Seamus McGowan and Adam Rivers.

Funding Sources

No funding received

Competing Interests

The authors are part of a consultancy team that provides services to gambling operators and regulators

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May 23rd, 3:45 PM May 23rd, 5:15 PM

The application of transactional fairness to the gambling sector

Park MGM, Las Vegas, NV

The idea of ‘fairness’ in consumer protection has been discussed for a long time. However, more recently there has been a renewed focus on the use of unfair pricing practices and terms in consumer markets and regulators and lawmakers are responding. Practices which can be considered unfair often emerge as companies develop new and innovative ways to engage with consumers including offering different prices and / or terms to different sets of customers.

Being ‘fair and open’ is an important principle for gambling regulation. In that context, this paper focusses on fairness in gambling markets and seeks to develop a framework comprising of general principles against which the fairness of gambling terms can be assessed. The findings of this paper could have impacts not only on the behaviour of firms but could also offer consistency across markets and in regulation.