Session Title

Session 3-3-E: Marketing and Consumer Behavior

Presentation Type

Paper Presentation

Location

Park MGM, Las Vegas, NV

Start Date

25-5-2023 1:30 PM

End Date

25-5-2023 3:00 PM

Disciplines

Applied Behavior Analysis | Business Analytics | Categorical Data Analysis | Data Science | Gaming and Casino Operations Management | Longitudinal Data Analysis and Time Series | Probability

Abstract

A considerable body of gambling-related research has leveraged gamblers' behavioral tracking data to address a broad set of research questions. These data have typically comprised of gamblers' betting-related behaviors including, for example, the frequency and volume of betting. The analysis of gamblers' payment-related behavioral data is far less common, but provides a fruitful avenue gambling-related research.

In this presentation we discuss a selection of potential research opportunities that payments transaction data presents. We supplement this discussion with specific analyses that have been performed by our research group. We also discuss knowledge gaps and areas for future research.

Keywords

fintech, payments, consumer behavior, research

Author Bios

Kasra Ghaharian is a Senior Research Fellow at the UNLV International Gaming Institute. He completed his M.S. and Ph.D. at UNLV. His research centres around data science applications in hospitality and gambling where he has studied topics including casino floor optimization, payments modernization, responsible gambling, and behavioral analytics.

Mana Azizsoltani is a PhD student at the College of Hospitality at UNLV. Mana uses his statistical expertise to find data-driven solutions for a wide variety of interdisciplinary issues.

Funding Sources

None

Competing Interests

None

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May 25th, 1:30 PM May 25th, 3:00 PM

Payments Data in Gambling Research

Park MGM, Las Vegas, NV

A considerable body of gambling-related research has leveraged gamblers' behavioral tracking data to address a broad set of research questions. These data have typically comprised of gamblers' betting-related behaviors including, for example, the frequency and volume of betting. The analysis of gamblers' payment-related behavioral data is far less common, but provides a fruitful avenue gambling-related research.

In this presentation we discuss a selection of potential research opportunities that payments transaction data presents. We supplement this discussion with specific analyses that have been performed by our research group. We also discuss knowledge gaps and areas for future research.