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Document Type
Podcast
Publication Date
3-4-2009
Publisher
UNLV Center of Gaming Research
Abstract
Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.
Keywords
Casinos – Marketing; Customer loyalty; Gambling – Marketing; Hawaii; Nevada – Las Vegas
Disciplines
Gaming and Casino Operations Management | Marketing
File Format
mp3
File Size
9.985 KB
Run Time
00:21:10
Language
English
Repository Citation
Blink, J. M.
(2009).
Pioneering Marketing to Hawaii with Downtown Las Vegas' California Casino.
Available at:
https://digitalscholarship.unlv.edu/gaming_podcasts/37
Comments
mp3 Audio file size: 9.75 megabytes