Promoting Las Vegas: Stories and Strategies of Casino Press Releases

Authors

Jessalyn R. Strauss

Document Type

Podcast

Publication Date

1-26-2017

Publisher

UNLV Center for Gaming Research

Abstract

In this January 25, 2017 Colloquium Talk, Strauss discusses how casino press releases reflected the efforts of public relations professionals to secure coverage for their organizations.

Keywords

Casinos--Marketing; Corporations--Public relations; Nevada--Las Vegas; Press releases

Disciplines

Gaming and Casino Operations Management

File Format

mp3

File Size

29.492 KB

Run Time

00:31:22

Language

English

Comments

mp3 audio file size: 28 megabytes; 32 minutes

Repository Citation

Strauss, J. R. (2017). Promoting Las Vegas: Stories and Strategies of Casino Press Releases.
Available at: https://digitalscholarship.unlv.edu/gaming_podcasts/76