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Using the Critical Incident Technique to Assess Gaming Customer Satisfaction
Lesley Johnson

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Residents' Perceptions and Attitudes Towards Native American Gaming (NAG) in Kansas: Proximity and Number of Trips to NAG Activity
Daniel L. Spears and Carl A. Boger Jr.

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Casino Gaming From a Border State Perspective: Impact on the Hospitality Industry
Claire D. Schmelzer, Damon Revelas, and Desmond O. Brown

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Diversify Into European Markets to Enhance Revenue: A Strategy Proposed for the Las Vegas Strip and Atlantic City
Zheng Gu

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Performance Gaps Between U.S. and European Casinos: A Comparative Study
Zheng Gu

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Developing the Casino Marketing Plan
Andrew M. Klebanow

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Editor's Comments: Benefits of a Marketing Plan
John Bowen