Location
University of Nevada, Las Vegas
Start Date
8-6-2010 12:00 AM
End Date
10-6-2010 12:00 AM
Description
Environmental psychologists, who study transactions between individuals and their physical settings, maintain when an individual’s environment is changed, his/her behavior and experience are also changed by the environment (Gifford, 2002). Like other segments of the theatrical setting, a manipulation of the environment can enhance or constrain audience actions. Physical elements, as well as other ambient factors such as lighting, color, quality of materials, set design, music, fragrance, and room temperature are just a sample of the dramatic elements used to orchestrate the environment. However, this paper explores the relationship between the elements utilized to create enhanced experiences for the audience through the introduction of incidental music to dramatic performances that take place in all theatrical settings and venues, ranging from traditional theatres to special events.
Keywords
Atmospherics; Emotional connection; Environmental music; Experience creation; Incidental music; Servicescapes
Disciplines
Hospitality Administration and Management | Music
Incidental music: Enhancing the emotional experience of the audience
University of Nevada, Las Vegas
Environmental psychologists, who study transactions between individuals and their physical settings, maintain when an individual’s environment is changed, his/her behavior and experience are also changed by the environment (Gifford, 2002). Like other segments of the theatrical setting, a manipulation of the environment can enhance or constrain audience actions. Physical elements, as well as other ambient factors such as lighting, color, quality of materials, set design, music, fragrance, and room temperature are just a sample of the dramatic elements used to orchestrate the environment. However, this paper explores the relationship between the elements utilized to create enhanced experiences for the audience through the introduction of incidental music to dramatic performances that take place in all theatrical settings and venues, ranging from traditional theatres to special events.