Location
University of Nevada, Las Vegas
Start Date
8-6-2010 12:00 AM
End Date
10-6-2010 12:00 AM
Description
Along with the emergence of mega casino-resorts in the gaming industry, researchers have attempted to estimate the indirect gaming contributions of non-gaming casino amenities such as showroom entertainment and restaurants. However, the daily data of aggregate gaming volumes analyzed in previous gaming research did not allow exploring transient gaming volumes associated with casino amenities during a much narrower range of time periods (i.e., hourly). The current investigation addresses this limitation by proposing a model to examine the relationship between showroom headcounts and hourly slot gaming volumes for the hours falling adjacent to the show’s performance time. Considering a major investment in showroom entertainment at many casinos, the current study will help casino operators evaluate the showroom’s slot gaming contribution.
Keywords
Casino management; Casino marketing; Casinos – Management; Casinos – Marketing; Entertainment events; Operations analysis; Operations research; Showroom entertainment
Disciplines
Gaming and Casino Operations Management | Hospitality Administration and Management
Estimating the impact of showroom entertainment on the hourly gaming volume of a Las Vegas hotel-casino
University of Nevada, Las Vegas
Along with the emergence of mega casino-resorts in the gaming industry, researchers have attempted to estimate the indirect gaming contributions of non-gaming casino amenities such as showroom entertainment and restaurants. However, the daily data of aggregate gaming volumes analyzed in previous gaming research did not allow exploring transient gaming volumes associated with casino amenities during a much narrower range of time periods (i.e., hourly). The current investigation addresses this limitation by proposing a model to examine the relationship between showroom headcounts and hourly slot gaming volumes for the hours falling adjacent to the show’s performance time. Considering a major investment in showroom entertainment at many casinos, the current study will help casino operators evaluate the showroom’s slot gaming contribution.