A Comparative Study of the Importance of Hotel Selection Components by Turkish Business Travelers
The study surveyed 612 Turkish business travelers to determine the importance they placed on hotel selection attributes. Twelve major factors emerged including service, price and value, security, extra amenities, technology, room comfort, food and beverage, complimentary goods, parking, location, health sensitivity, and single sensitivity. Further analysis suggested that there are significant differences between male and female business travelers in five of the twelve factors: Security, food and beverage, complimentary goods, parking, and health sensitivity
business travelers; Decision making; Hotel selection; Turkey
Business | Hospitality Administration and Management | Human Resources Management | Training and Development
Moreo, P. J.,
A Comparative Study of the Importance of Hotel Selection Components by Turkish Business Travelers.
International Journal of Hospitality & Tourism Administration, 4(1),