Preview
Creation Date
10-3-2018
Keywords
Environmental communication; Storytelling; Animation
Disciplines
Arts and Humanities | Education | Life Sciences | Physical Sciences and Mathematics
Document Type
Image
File Format
jpeg
File Size
65 Kb
Language
English
Description
I study how to improve environmental communication through storytelling. I conducted an experiment to measure audience responses to a series of animations that varied along different narrative dimensions (such as time and emotional tone). This image is a frame is from one animation where a man goes to the media about his company’s wasteful practices, resulting in him being fired but the company becoming more sustainable. This story encouraged the most positive environmental attitudes across political affiliations. This research can serve as templates for media, politicians, and activists to craft appealing storylines, especially for audiences normally hostile to environmental messages.
Time Period
2010-2019; 21st century
Keywords
Environmental communication; Storytelling; Animation