Title
Marketing and Humanity: An Introduction
Document Type
Book Section
Publication Date
1-1-2019
Publication Title
Marketing and Humanity: Discourses in the Real World
Publisher
Cambridge Scholars Publishing
First page number:
2
Last page number:
7
Keywords
Marketing; Consumer behavior; Real world discourses; Underserved and underexplored populations; Modern day social issues; Power and agency
Disciplines
Business | Marketing
Language
English
Repository Citation
Krishen, A. S.,
Berezan, O.
(2019).
Marketing and Humanity: An Introduction.
Marketing and Humanity: Discourses in the Real World
2-7.
Cambridge Scholars Publishing.