Marketing and Humanity: An Introduction

Authors

Anjala S. Krishen, University of Nevada, Las VegasFollow
Orie Berezan, California State University

Document Type

Book Section

Publication Date

1-1-2019

Publication Title

Marketing and Humanity: Discourses in the Real World

Publisher

Cambridge Scholars Publishing

First page number:

2

Last page number:

7

Keywords

Marketing; Consumer behavior; Real world discourses; Underserved and underexplored populations; Modern day social issues; Power and agency

Disciplines

Business | Marketing

Language

English

Repository Citation

Krishen, A. S., Berezan, O. (2019). Marketing and Humanity: An Introduction. Marketing and Humanity: Discourses in the Real World 2-7. Cambridge Scholars Publishing.