Marketing Certifications: Evaluating Their Role in Marketing Education
Document Type
Conference Proceeding
Publication Date
1-1-2019
Publication Title
Advancing the Practice and Scholarship of Marketing Education
Publisher
IADS Press
First page number:
69
Last page number:
69
Abstract
As online education becomes more popular among students and universities the variations of online products has grown dramatically. Flipped classrooms with online material available for self-study, hybrid classes with a combination of in-class meetings and online meetings, and distance learning programs without any on-campus requirement are all familiar to most marketing educators today. Another form of online product, the certification, is also growing in popularity. The American Marketing Association, for example, offers the Professional Certified Marketer (PCM) certification. The certification has four tracks – digital marketing, marketing management, sales management, and content marketing – and each exam costs AMA members $249. The AMA web site response to the question “Why do I need certification?” is that “Marketing is changing fast. Our program keeps you current and relevant, proving you are up-to-date on the latest skills.”
Keywords
Marketing certifications; Marketing education; Online education
Disciplines
Adult and Continuing Education | Education
Language
English
Repository Citation
Hartley, S.,
Cross, J.,
Schibrowsky, J. A.
(2019).
Marketing Certifications: Evaluating Their Role in Marketing Education.
Advancing the Practice and Scholarship of Marketing Education
69-69.
IADS Press.