The “Elephant in the Room”: Interrogating the Sample Demographics
Document Type
Editorial
Publication Date
10-22-2021
Publication Title
Journal of Marketing Analytics
Volume
9
First page number:
263
Last page number:
264
Controlled Subject
Sex distribution (Demography); Marketing
Disciplines
Demography, Population, and Ecology
Language
English
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Repository Citation
Krishen, A. S.,
Petrescu, M.
(2021).
The “Elephant in the Room”: Interrogating the Sample Demographics.
Journal of Marketing Analytics, 9
263-264.
http://dx.doi.org/10.1057/s41270-021-00140-9
