The world of analytics: Interdisciplinary, inclusive, insightful, and influential

Authors

A S. Krishen, University of Nevada, Las VegasFollow
M Petrescu, Nova Southeastern UniversityFollow

Document Type

Editorial

Publication Date

1-1-2017

Publication Title

Journal of Marketing Analytics

Publisher

Palgrave Macmillan Ltd.

Volume

5

Issue

1

First page number:

1

Last page number:

4

Abstract

[No abstract available]

Language

english

Repository Citation

Krishen, A. S., Petrescu, M. (2017). The world of analytics: Interdisciplinary, inclusive, insightful, and influential. Journal of Marketing Analytics, 5(1), 1-4. Palgrave Macmillan Ltd..
http://dx.doi.org/10.1057/s41270-017-0016-4