Editors
D. Schwartz (Ed.)
Document Type
Occasional Paper
Publication Date
10-2014
Publication Title
Center for Gaming Research Occasional Paper Series: Paper 30
Publisher Location
Las Vegas, Nevada
First page number:
1
Last page number:
10
Abstract
This paper explores how Las Vegas casino devel opers have competed with architectural design. Throughout history, they emphasized different elements of the casino complex. This paper will examine three of the most heated wars that occurred between casinos over such elements: the swimming pool wars of the 1950s, the sign wars of the 1960s, and the porte cochère wars of the 1970s. This paper argues how, in the face of competition, each of these elements evolved into truly unique forms that differed greatly from other places. In its relentless pursuit to attract visitors, Las Vegas lay on the forefront of architectural experimentation.
Keywords
Architecture; Casinos; Nevada--Las Vegas; porte cochères; Signage; Signs and signboards; Swimming pools
Disciplines
Architectural History and Criticism | Gaming and Casino Operations Management
File Format
Language
English
Repository Citation
Al, S.
(2014).
Casino Architecture Wars: A History of How Las Vegas Developers Compete with Architectural Design. In D. Schwartz (Ed.),
Center for Gaming Research Occasional Paper Series: Paper 30
1-10.
Available at:
https://digitalscholarship.unlv.edu/occ_papers/24
Included in
Architectural History and Criticism Commons, Gaming and Casino Operations Management Commons