Editors
D. Schwartz (Ed.)
Document Type
Occasional Paper
Publication Date
5-2014
Publication Title
Center for Gaming Research Occasional Paper Series: Paper 25
Publisher Location
Las Vegas, Nevada
First page number:
1
Last page number:
12
Abstract
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
Keywords
Casino advertising; Casinos--Marketing; family leisure; Family vacations; Infrastructure; Presentation of place; Nevada--Las Vegas; Marketing
Disciplines
Advertising and Promotion Management | Gaming and Casino Operations Management | Leisure Studies | Marketing | Tourism | Tourism and Travel
File Format
Language
English
Repository Citation
Cohen, D. T.
(2014).
Family-Friendly Las Vegas: An Analysis of Time and Space. In D. Schwartz (Ed.),
Center for Gaming Research Occasional Paper Series: Paper 25
1-12.
Available at:
https://digitalscholarship.unlv.edu/occ_papers/29
Included in
Advertising and Promotion Management Commons, Gaming and Casino Operations Management Commons, Leisure Studies Commons, Marketing Commons, Tourism Commons, Tourism and Travel Commons