Award Date


Degree Type


Degree Name

Master of Science (MS)

First Committee Member

Seyhmus Baloglu

Number of Pages



This study examined rural resident perceptions of a nearby mega-event. Tourism leaders can gauge resident perceptions and thereby plan development in conjunction with the local people, not in spite of them; It is anticipated that the 2002 Winter Olympics will have some impact on Garfield County, Utah. Using social exchange theory, the study sought to better understand public sentiment regarding the upcoming mega-event. Certain resident values were examined in relation to tourism; The results show that some residents perceive that the Olympics will bring opportunities, but most residents do not anticipate any impact from the event. Residents who are economically dependent upon tourism and those who participate in outdoor activities support the Olympics. Environmentally conscious residents are opposed to the Olympics. Most residents indicate that they do not support or oppose the event.


County; Effects; Garfield; Indirect; Olympics; Perceptions; Resident; Utah; Winter

Controlled Subject

Marketing; Recreation; Geography

File Format


File Size

3.09 MB

Degree Grantor

University of Nevada, Las Vegas




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