Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Number of Pages
This study is based on the ideas and studies of Erving Goffman (1922-1982), an influential sociologist and communications scholar (Manning, 1992). Most prior scholars, such as McLaughlin (1999) and Reichert (2003), have chosen to simply repeat and reaffirm Goffman's themes, while largely ignoring that both times and society have changed. Thus, this study proposes not only to repeat Goffman's methods, but also to extend and retest his findings in the modern day. A quantitative content analysis will be employed, using the following women's magazines: Cosmopolitan, In Style, Allure, Glamour, and Marie Claire. The replication of this study is imperative in order to better understand modern advertising themes and to help future scholars understand and study advertisements. Although the study serves as a simple replication of a previous study conducted in the late 1970s, the findings will provide a new basis for understanding advertisements in modern times.
Analysis; Content; Erving; Extending; Female; Gender; Goffman; Magazines Testing; Themes; Uncovered; Women
Mass media; Journalism; Sociology; Women's studies
University of Nevada, Las Vegas
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Morton, Sarah Elizabeth, "Female gender themes in women's magazines: A content analysis testing and extending themes uncovered by Erving Goffman" (2006). UNLV Retrospective Theses & Dissertations. 1963.