Award Date

1-1-2006

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Journalism and Media Studies

First Committee Member

Lawrence Mullen

Number of Pages

125

Abstract

This study is based on the ideas and studies of Erving Goffman (1922-1982), an influential sociologist and communications scholar (Manning, 1992). Most prior scholars, such as McLaughlin (1999) and Reichert (2003), have chosen to simply repeat and reaffirm Goffman's themes, while largely ignoring that both times and society have changed. Thus, this study proposes not only to repeat Goffman's methods, but also to extend and retest his findings in the modern day. A quantitative content analysis will be employed, using the following women's magazines: Cosmopolitan, In Style, Allure, Glamour, and Marie Claire. The replication of this study is imperative in order to better understand modern advertising themes and to help future scholars understand and study advertisements. Although the study serves as a simple replication of a previous study conducted in the late 1970s, the findings will provide a new basis for understanding advertisements in modern times.

Keywords

Analysis; Content; Erving; Extending; Female; Gender; Goffman; Magazines Testing; Themes; Uncovered; Women

Controlled Subject

Mass media; Journalism; Sociology; Women's studies

File Format

pdf

File Size

3399.68 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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