Award Date

1-1-2006

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Zheng Gu

Number of Pages

117

Abstract

This study assesses the importance of cooperative tourism development in the Hong Kong, Macau and Zhuhai region. In particular, it analyzes the necessity and strategies for Macau to develop its casino gaming-centered tourism in collaboration with its two neighbor cities. Data were collected via face-to-face and email interviews with open-ended questions. Educators, executives, and government officials in the tourism industries in Hong Kong, Macau and Zhuhai were invited to participate in the interviews via a convenience sampling process. The results indicate that developing tourism in a closely cooperative manner is highly desirable for the three destinations. Especially, Macau's collaborations with Zhuhai and Hong Kong are critical to its tourism industry. To become a world-class gaming destination, Macau needs to develop a complementary relationship with Hong Kong and Zhuhai by focusing its casino gaming-centered tourism. Macau also needs to work closely with its neighbors in the areas of cooperative marketing, labor collaboration, infrastructure development, and security system etc. Furthermore, if the region could gain the support from the Central Government, the cooperation between the destinations will come out more smoothly.

Keywords

China; Cooperation; Development; Macau; Neighbors; Tourism

Controlled Subject

Management; Recreation; City planning

File Format

pdf

File Size

2375.68 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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