Master of Arts (MA)
First Committee Member
Number of Pages
This thesis will focus on the Broadway musical and its introduction onto the Las Vegas Strip, its growth in popularity as a viable entertainment choice for the tourist industry, and its current affiliation with specific resorts. Several Broadway musicals will be examined in an effort to discover elements contributing toward their success. I will briefly reflect upon the history of Broadway musicals as related to the Las Vegas Strip. Next I will explore the recent trend of resort casinos investing in venues aimed at housing a specific musical. The majority of my research information will be obtained from interviews, local periodicals and the Las Vegas Visitor and Convention Center. When this data is compiled and evaluated, I hope that I will be able to define the elements responsible for the success or lack thereof, the Broadway musical on the Las Vegas Strip.
Broadway; Defining; Desert Musical; Nevada; Strip; Success; Vegas; Las Vegas
University of Nevada, Las Vegas
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Walsh, Jane C, "Broadway in the desert: Defining success for the Broadway musical on the Las Vegas Strip" (2006). UNLV Retrospective Theses & Dissertations. 2080.