Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Number of Pages
This thesis analyzes the phenomenon of the Ultimate Fighting Championship from a media perspective to illustrate the ability of contemporary television, especially with its emphasis on "reality" based themes, to take an activity, event, or group of people previously marginalized and to give them an elevated status in the eyes of the viewer. The goal of this thesis is to  provide an analysis regarding a historical representation of American prize-fighting in the media,  review the major areas of research related to this topic,  identify the evolution of production elements throughout the history of the Ultimate Fighting Championship, and  analyze the ability of the producers and commentators of the UFC to implement dramatic narratives throughout each contest to enhance the overall production value and to help the organization gain legitimized acceptability.
Championship; Dramatic; Evolution; Fighting; Legitimizing; Packaging; Selling; Storylines; Ultimate
University of Nevada, Las Vegas
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O'Hara, Brian Scott, "The evolution of dramatic storylines in the packaging, selling and legitimizing of Ultimate Fighting Championship" (2008). UNLV Retrospective Theses & Dissertations. 2311.