Award Date


Degree Type


Degree Name

Master of Science (MS)


Hotel Administration

First Committee Member

Curtis Love

Number of Pages



The purpose of this study was to examine how popular luxury has become a driver of key volumetric which has resulted in increased Strip Gaming Revenue. This study examined three independent factors: (a) Strip Visitor Volume, (b) Strip Hotel Occupancy Percentage, and (c) Average Daily Rate (ADR) of Strip hotel rooms. The independent factors are influential on the dependent variable of Strip Gaming Revenue. This relationship has economical and psychological impacts on the transformation and evolution which has been taking place mostly on South Las Vegas Boulevard---The Strip. Secondary data were collected from the Las Vegas Convention and Visitors Authority (LVCVA) from January 2001 through June 2008 for the purpose of this study. The hypotheses related to the relationship among the variables were supported through multiple regression analysis, and a model showing the relationship was developed; On an average monthly basis, Strip Gaming Revenue during the period was about {dollar}454 million; Strip Visitor Volume, 2.1 million; Strip Hotel Occupancy, 92.0%; and ADR, {dollar}124.55. Analysis indicated that an increase of one person per month adds about {dollar}65 to Strip Gaming Revenue; 1% in Strip Hotel Occupancy adds nearly {dollar}3.3 million; and an increase in ADR of {dollar}1 adds more than {dollar}3.1 million to Strip Gaming Revenue per month. These findings support the expansion of luxury accommodations on the Las Vegas Strip.


Examination; Gaming; Increased; Las Vegas; Nevada; Revenue; Upscaling; Vegas

Controlled Subject

Marketing; Demography; Economics

File Format


File Size

2273.28 KB

Degree Grantor

University of Nevada, Las Vegas




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