Master of Science (MS)
First Committee Member
Number of Pages
Diversification strategy and its relationship to performance has been shown to increase the profitability and stability of firms. An investigation was conducted to determine the relationship between diversification strategy and financial performance and stability of firms in the foodservice industry. Rumelt's (1974) diversification measure was utilized and modified to analyze the performance and stability of seventy-three foodservice firms from 1988-1991; Statistical testing using non-parametric tests showed no significant differences between diversification strategy and financial performance and stability of foodservice firms over the entire period from 1988-1991. However, when the time-frame was reduced to 2 sub-periods; before and during recession, significant differences were found in the variability in return on assets and total stock returns. The results showed that the business cycle affects the market performance and stability of foodservice firms.
Diversification; Financial; Food service; Industry; Performance; Stability; Strategy
Management; Kinesiology; Home economics
University of Nevada, Las Vegas
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Singh, Amrik, "Diversification strategy, financial performance and stability in the foodservice industry" (1994). UNLV Retrospective Theses & Dissertations. 365.