Award Date

1-1-1994

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Zheng Gu

Number of Pages

90

Abstract

Diversification strategy and its relationship to performance has been shown to increase the profitability and stability of firms. An investigation was conducted to determine the relationship between diversification strategy and financial performance and stability of firms in the foodservice industry. Rumelt's (1974) diversification measure was utilized and modified to analyze the performance and stability of seventy-three foodservice firms from 1988-1991; Statistical testing using non-parametric tests showed no significant differences between diversification strategy and financial performance and stability of foodservice firms over the entire period from 1988-1991. However, when the time-frame was reduced to 2 sub-periods; before and during recession, significant differences were found in the variability in return on assets and total stock returns. The results showed that the business cycle affects the market performance and stability of foodservice firms.

Keywords

Diversification; Financial; Food service; Industry; Performance; Stability; Strategy

Controlled Subject

Management; Kinesiology; Home economics

File Format

pdf

File Size

2990.08 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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