Master of Arts (MA)
First Committee Member
Number of Pages
The Alpha group is a faction of the white supremacy movement that has established a virtual presence in cyberspace. Rhetorical strategies of agitation are practiced by the Alpha group on the World Wide Web in an effort to encourage visiting avatars to join the white supremacy movement. This study explores the rhetorical strategies of power and promulgation which Alpha uses in cyberspace. Analysis of Alpha's digital discourse provide an opportunity to understand and evaluate the unique potentials that information technologies such as the World Wide Web bring to the rhetorical environment.
Cyberspace; Nhetoric; Power; Rhetorical
Rhetoric; Mass media
University of Nevada, Las Vegas
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Schulz, David Paul, "Nhetoric: Rhetorical power in cyberspace" (1998). UNLV Retrospective Theses & Dissertations. 852.
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