Teaching outside the rubric: Qualitative student insights about creativity

Authors

Anjala S. Krishen, University of Nevada, Las VegasFollow
Abbie Kirkendall, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

1-1-2016

Publication Title

Journal of Strategic Management Education

Volume

12

Issue

2016

First page number:

75

Last page number:

90

Abstract

Purpose of the Study - The overarching purpose of our study is to explore the creativity perceptions of students, in an attempt to understand how they define it and how they believe it can be infused into any marketing curriculum. Our interest lies in gathering student insights as this is a gap in the current pedagogical literature.

Repository Citation

Krishen, A. S., Kirkendall, A. (2016). Teaching outside the rubric: Qualitative student insights about creativity. Journal of Strategic Management Education, 12(2016), 75-90.