Award Date
Spring 2011
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
Number of Pages
47
Abstract
Purpose:
The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.
Keywords
Business meetings; Green marketing; Green technology; Hospitality industry – Marketing; Hospitality industry – Technological innovations
Disciplines
Advertising and Promotion Management | Business Administration, Management, and Operations | Business and Corporate Communications | E-Commerce | Food and Beverage Management | Marketing | Sustainability | Tourism and Travel
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Chiou, Shin Yi (Felicity), "Identifying Green Meetings in the Hospitality Industry" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1052.
http://dx.doi.org/10.34917/2452387
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, E-Commerce Commons, Food and Beverage Management Commons, Marketing Commons, Sustainability Commons, Tourism and Travel Commons