Master of Science in Hotel Administration
Kathryn A. LaTour, Committee Chair
First Committee Member
Karl J. Mayer
Second Committee Member
Kathleen B. Nelson
Third Committee Member
Ashok K. Singh
Graduate Faculty Representative
Michael L. LaTour
Number of Pages
Once guests are inside a casino, experiential factors within the casino must be managed so that these guests are encouraged to engage in the gaming opportunities; remain in the casino to eat and shop; return to the casino; and hopefully, to recommend the casino to others. Ambient conditions have been shown to influence a person's willingness to stay in a public setting and their repatronage intentions. Air fragrance is one small, but controllable piece of the experience puzzle that includes décor, lighting, music and other ambient sounds, comfort of the seating, quality of the service, perception of cleanliness and ease of locating important destinations such as restrooms, cashiers, or exits.
An experiment was conducted in a large United States casino using four fragrances that were rotated through five different slot machine areas over a 20-day period. Analysis of the daily coin-in data for the 253 slot machines during the actual experiment and two and a half months prior, showed fragrances in general significantly and positively affected coin-in. Of the four fragrances, both a refreshing and a soothing fragrance blend with high percentages of natural components, rather than from predominately synthetic sources, significantly and positively affected coin-in.
Casinos; Customer retention; Essential oils; Fragrances; Gambling; Gaming; Hospitality-setting fragrance use; Scents; Servicescapes; Slot machines
Hospitality Administration and Management
University of Nevada, Las Vegas
Hancock, Gael D., "The Efficacy of fragrance use for enhancing the slot machine gaming experience of casino patrons" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 110.
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