Master of Hospitality Administration
First Committee Member
Lisa Y. Thomas, Chair
Number of Pages
This study aims to evaluate the websites of independent hotels in Singapore in the business-to-consumer (B2C) framework. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by features method in order to avoid the dominance of the marketing perspective by including technical, customer, and destination information perspectives. A set of website evaluation criteria representing these four perspectives is then used to examine the websites of 37 independent hotels. Almost three of four hotels get it right in developing, utilizing, and maintaining their websites. These websites have the presence of features that are known to be contributing towards website effectiveness. Ten websites were found to function as brochureware with no capability to perform business transactions online. The results of the study propose areas for website improvement that include the destination information perspective in general and contemporary aspects of the marketing perspective.
Hospitality industry – Computer network resources; Hotels – Computer network resources; Singapore; Web sites – Evaluation
Hospitality Administration and Management | International Business | Technology and Innovation
Purnawan, Prasetya, "Evaluating Websites by Features: Do Independent Hotels in Singapore Get it Right?" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1102.