Master of Hospitality Administration
First Committee Member
Bo Bernhard, Chair
Number of Pages
The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.
Automobile leasing and renting; China; Lease and rental services; Marketing; Rental automobiles
Business Administration, Management, and Operations | International Business | Marketing | Tourism and Travel
Tan Ai Wei, Isabel, "Developing a Marketing Plan For Hertz China" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1344.