Master of Arts (MA)
Journalism and Media Studies
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This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.
Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.
English language — Study and teaching — Foreign speakers; English learning; Foreign Language acquisition; Mass media and language; Media; Motivation (Psychology); Second language acquisition; Taiwanese; Television programs; Uses and Gratifications; Willingness to Communicate
Asian Studies | Interpersonal and Small Group Communication | Mass Communication | Modern Languages | Other Languages, Societies, and Cultures
University of Nevada, Las Vegas
Chien, Yu-Ting, "Taiwanese Willingness to Communicate in English: Can Watching American Television Programs help?" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1714.
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