Master of Arts (MA)
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This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.
Advertising – Fashion; Exoticism in fashion; Fashion; Fashion design; History; Indians of North America – Ethnic identity; United States
American Studies | Fashion Business | Fashion Design | History | Marketing | United States History
Bazylinski, Alison Rose, "Dressing Indian: Appropriation, Identity, and American Design, 1940-1968" (2013). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1916.