Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Second Committee Member
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Number of Pages
Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience's trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions to leak through nonverbal communication, specifically facial expressions. This thesis explores the six local Las Vegas television news stations' anchors and reporters to visually analyze whether facial characteristics reveal media bias while reporting the news.
Content Analysis; Facial Expression; Las Vegas News; Mass media – Objectivity; Media Bias; Nevada – Las Vegas; Nonverbal Bias; Nonverbal Communication; Television broadcasting of news; Television news anchors
Broadcast and Video Studies | Communication | Journalism Studies | Mass Communication | Sociology
University of Nevada, Las Vegas
Zimmerman, Jessica, "Media Bias Through Facial Expressions on Local Las Vegas Television News Programs: A Visual Content Analysis" (2013). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2039.
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