Master of Science in Hotel Administration
First Committee Member
This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into technology but are they making the correct investments for their desired target markets? In order to shed light in this area of research, this paper presents a thorough review of the literature on guestroom technology studies and proposes research on guestroom technology’s importance and performance across generations.
Consumers' preferences; Generations; Guest rooms; Hospitality industry; Hotels; Technology
Business Administration, Management, and Operations | Hospitality Administration and Management | Tourism and Travel
Lan, Sidian, "An Importance-Performance Analysis of Multigenerational Preferences in Guestroom Technology" (2014). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2620.