Award Date

5-2017

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Billy Bai

Number of Pages

55

Abstract

Lifestyle and boutique hotels entered hospitality landscape twenty years ago. When they arrived, they were competing with the larger brands and chains and at first struggled to stay competitive (Sears, 2016). However, these hotels were eventually able to survive, and then compete, and then excel in the hospitality industry. Over the last five years, the supply of lifestyle hotel rooms has now increased at a double-digit annual rate (Skinner, 2016). And in 2015, both segments of hotels generated room revenues of over $13.7 billion (Skinner, 2016).

Lifestyle and boutique hotels have brought back the elements of architecture, design, and authenticity to give guests a desire to travel again, and to experience something new (Craig, 2016). This case study will explore the reasons why lifestyle and boutique hotels have become so successful. This study will be achieved by interviews with expert witnesses across the platform of lifestyle and boutique hotel brands.

Keywords

Boutique hotel; Lifestyle hotel

Disciplines

Business | Business Administration, Management, and Operations

File Format

PDF

File Size

76 Kb

Degree Grantor

University of Nevada, Las Vegas

Language

English


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