Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Second Committee Member
Third Committee Member
Fourth Committee Member
Number of Pages
Music festivals have become culturally salient within the new age of consumer participatory culture. Festivals fundamentally warrant a rite of passage by providing consumers a unique, all-encompassing experience. This critical media industry study examines the music festival industry and its’ usage of lore as industry held logics based off of perceptions of consumer wants and desires that calcify within the industry (Havens and Lotz, 2012). I contend three substantial and emergent lore in the music festival industry identified include millennials, experience economy, and prosumer culture. In addition, this thesis explores industry lore as various textual representations across social and physical media marketing platforms at music festivals.
Experience; Industry lore; media; Millennials; Music festival; Participatory culture
University of Nevada, Las Vegas
Edgmon, Madeline, "Building a Music Festival: Understanding Media Industry Lore" (2019). UNLV Theses, Dissertations, Professional Papers, and Capstones. 3595.
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