Master of Arts (MA)
Journalism and Media Studies
First Committee Member
Second Committee Member
Third Committee Member
Fourth Committee Member
Number of Pages
The National Rifle Association is one of the most successful lobbying groups in the United States of America. There are a few key elements that contribute to this perfect storm of passion, constitutional rights, misinformation and social division. Perception is often credited with being synonymous with reality. As an influential organization, the NRA has used its platform to spread communication, a practice which is enabled and enhanced by the technology, speed of delivery and vast reach that comes with the information age. The focus of this study will be on two artifacts from the digital archives of the NRA. For the sake of brevity, this research will focus on the digital artifacts which have been cataloged on their official website (https://www.nraila.org/) and social media platforms, as well as the official YouTube channel for the National Rifle Association, NRA TV. In order to manage the volume of data, this study will focus on the NRA’s targeted campaign against Barack Obama during the 2008 and 2012 election cycles.
Gun Control; NRA; Pro Gun; Propaganda; Second Amendment; Social Media
Broadcast and Video Studies | Journalism Studies
University of Nevada, Las Vegas
Edgar, Rodney James, "How Did the NRA Employ Presidential Election Year Propaganda Against Barack Obama within the Shifting Paradigm of the Digital Age?" (2020). UNLV Theses, Dissertations, Professional Papers, and Capstones. 3991.
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