Master of Science in Hotel Administration
William F. Harrah College of Hospitality
First Committee Member
Number of Pages
From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).
Sports betting; Sports--Marketing; Marketing
Gaming and Casino Operations Management
University of Nevada, Las Vegas
Flinn, Scott, "Mobile Sports Betting Marketing Plan" (2021). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4327.
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