Award Date
12-1-2021
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
William F. Harrah College of Hospitality
First Committee Member
Brett Abarbanel
Number of Pages
43
Abstract
From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).
Controlled Subject
Sports betting; Sports--Marketing; Marketing
Disciplines
Gaming and Casino Operations Management
File Format
File Size
307 KB
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Flinn, Scott, "Mobile Sports Betting Marketing Plan" (2021). UNLV Theses, Dissertations, Professional Papers, and Capstones. 4327.
http://dx.doi.org/10.34917/28367811
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/