Proposing additional questions to understand a destination’s image and its relationship with a business travelers’ socio-economic and demographic profile: Specifically, the case of Las Vegas

Author

Yohan Lee, University of Nevada, Las Vegas

Award Date

11-2008

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Kathleen Nelson, Chair

Number of Pages

43

Abstract

Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended questions were added to measure the holistic image of Las Vegas.

Keywords

Business travel; Consumer profiling; Nevada – Las Vegas

Disciplines

Hospitality Administration and Management | Tourism and Travel

File Format

pdf

Degree Grantor

University of Nevada, Las Vegas

Language

English

Repository Citation

Lee, Yohan, "Proposing additional questions to understand a destination’s image and its relationship with a business travelers’ socio-economic and demographic profile: Specifically, the case of Las Vegas" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 548.
http://dx.doi.org/10.34917/1702047

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/