Master of Hospitality Administration
First Committee Member
Seyhmus Baloglu, Chair
Number of Pages
According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).
Airlines – Marketing; Airlines — Rates; Travel – Computer network resources; Travel agents – Computer network resources
Hospitality Administration and Management | Marketing | Tourism and Travel
Wolf, Cady, "Last minute travel: Anomaly or opportunity? A case study of an online travel agency’s product evolution" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 586.