Master of Science in Hotel Administration
First Committee Member
Kathy Nelson, Chair
Number of Pages
The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation activity (Grace, 2008). Finally, this paper serves as the impetus for a change of procedure (ex post facto) within the University of Nevada, Las Vegas Foundation.
Education; Higher; Hospitality industry – Management; Special events – Management; Special events – Planning
Hospitality Administration and Management
Muldoon, Matthew J., "Higher education event – A case study and special event approach" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 624.