Master of Science in Hotel Administration
First Committee Member
Yen-Soon Kim, Chair
Number of Pages
The purpose of this study is to provide an appropriate approach for Japanese restaurant operators to identify the wants and needs of their American customers, and thereby assist restaurateurs in developing strategies that would best attract this market. There are many important attributes of Japanese food and services that affect the satisfaction and behavioral intentions of American customers. Japanese restaurant operators should recognize the perceptions of their American customers and monitor the factors affecting customer satisfaction and revisit intention. This effort will lead Japanese restaurants in the U.S. to improve their operational and marketing efficiency, and thereby increase profitability.
Business plans; Consumer satisfaction; Japanese restaurants
Food and Beverage Management | Hospitality Administration and Management | Marketing
Lim, Hoon, "Understanding American customer perceptions on Japanese food and services in the U.S" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 654.