Master of Arts in Communication Studies
First Committee Member
David Henry, Chair
Second Committee Member
Thomas R. Burkholder
Third Committee Member
Joseph M. Valenzano III
Graduate Faculty Representative
Number of Pages
Every election cycle, the major party candidates accept a nomination for the presidency and launch the general campaign. These rhetors not only weave a narrative about themselves as qualified candidates; they also forward an argument about how the public should choose between two candidates. In particular, the 2008 presidential campaign's central question asked Americans about the type of change the nation should undertake. By tracing the definitional arguments utilized at the outset of the general election, this project analyzes how Senator Barack Obama and Senator John McCain utilized this desire for "Change" as a strategic theme.
Campaign speeches; Definition; Election; Framing; McCain; John; 1936-; Obama; Barack; Presidential candidates; Presidents — Election; Rhetoric; United States
American Politics | Communication | History | Political History | Social Influence and Political Communication
University of Nevada, Las Vegas
Saez Kleriga, Graciela, "“Change” in the 2008 presidential campaign: A study in rhetorical definition" (2011). UNLV Theses, Dissertations, Professional Papers, and Capstones. 934.
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