Award Date

12-2009

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Jeff Voyles, Chair

Number of Pages

34

Abstract

This paper analyzes the challenges faced by Las Vegas, Nevada casinos when catering to their affluent guests. As part of the literature review, the paper will examine the various retention efforts taken by luxury products and service providers, along with luxury hotels and hotel casinos in Las Vegas. Personal communications with casino hotel executives provides a real-world comparison of the effectiveness and limitations of various techniques discussed in the literature review.

Keywords

Casinos – Employees; Customer loyalty; Customer services; Gamblers; Luxuries; Marketing; Nevada – Las Vegas

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management

Language

English


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